Great leisure and tourism advertising should sell a dream, not just a destination. My branding will boost your business.
Abercrombie & Kent is an award-winning luxury travel company, offering unique experiences to a discerning customer base. From large and small format ads to brochures, my copy clearly communicated that they can take people far from the tourist trail – giving them a local’s eye view of the places they visit.
Distant Journeys lives up to its name, by specialising in Antipodean travel. Via a series of vivid blog posts, I brought to life the desolate majesty and vibrant multicultural cities of Australia and New Zealand – inspiring wanderlust to take British tourists to some of the world’s most far-flung places.
SwanTours is a coach holiday operator with a difference – it specialises in luxury and exceptional customer service. Rebranding their holidays as “land cruises” rather than coach tours, I was able to attract a whole new audience to the business via advertising, a substantial annual brochure and targeted direct mail activity (including one mailer that generated an unprecedented 20% response and was shortlisted for an advertising effectiveness award). As a result, their turnover doubled in three years.
Other key Travel & Tourism clients:
Alton Towers, Andorra Tourist Board, bmi, Bodelwyddan Castle, British Airways, Britannia Airways, Butlins, Cosmos Yachting, Cunard, Marwell Zoo, Natural History Museum, Radisson Seven Seas Cruises, SwanTours, Tate Gallery, Thomas Cook, Virgin Atlantic, Victoria & Albert Museum, VisitBritain, Warner Brothers