Everyone depends on public services. You can depend on me to bring your message to life and get the right response.

The TT (Tourist Trophy) is the Isle of Man’s premier sporting event, attracting nearly 50,000 visitors every year. It is also the world’s most dangerous road race, with several deaths occurring every year. In an attempt to reduce deaths and injuries, the Isle of Man Government briefed me to create a hard-hitting road safety campaign, with the option of using real photographs of fatal accidents. Using the strapline “Stay alert, stay alive”, the island-wide poster campaign had considerable impact and remains one of the Isle of Man’s iconic campaigns.

Unlike other UK police, officers of the Ministry of Defence Police are routinely armed. It is therefore vital that they can demonstrate good judgment and considerable self-control in the heat of the moment. My campaign, which was shortlisted for advertising awards, clearly communicated that potential recruits would have to take their responsibilities very seriously and not overreact to potential threats. The client got in contact on the day the campaign went live and stated that he had received more applications in one hour than his previous campaign had attracted in a year.

Been there done that:

Basic Skills Agency, Civil Aviation Authority, Crossrail, Defra, European Social Fund, Financial Services Authority, Foreign & Commonwealth Office, GCHQ, Greater London Authority, HM Treasury, House of Commons, Irish Government (Health Service Executive), Isle of Man Government (Anti-money laundering, Anti-drug importation, Country branding, Road safety), Isle of Man Post, Law Society, Local Government Association, London Development Agency, Manx National Heritage, Met Office, Metropolitan Police, Ministry of Defence Police, Ofsted, Royal Mail, St Helena Government, States of Guernsey, Transport for London, Westminster Council