Hello. I’m Richard – the Heavyweight Copywriter. In a world where boring is going to put you out of business, I create concepts and copy that challenge preconceptions and make people think – and buy. I’ve been a copywriter for 34 years. I’ve worked for multinational agencies like J Walter Thompson and the Saatchi Group. I’ve worked across the full media mix, from TV commercials to direct mail, 48-sheet posters to brochures, press advertising to online and ambient media. Now I’d like to take your advertising and communications to the next level – building great brands and boosting the bottom line.

How I Can Help

I can produce the concepts and copy that get your business noticed and set you apart from the competition.

Be An Authority

Become a go-to resource, improve rankings, and you’ll be the first thing that comes up when it’s time to buy.

Grow Your Audience

Harness the power of quality content marketing, with creative wordsmithing that hits home.

Save Time & Money

Hiring me means you don’t have to recruit, onboard and retain additional staff to keep up to date and get it right.

Make More Sales

At the end of the day, you want more leads, customers, traction, sales and banking, right? I’ll help you make this happen.

Some Favourite Projects

Over the decades, I’ve worked on some exciting campaigns for some of Britain’s biggest brands. Here are a few of my favourite clients.

Put Yourself In Good Company

I’ve worked with some awesome companies, clients and amazing people.


My Services

You name it and I can write it. Whether you need a single piece of marketing communication or a global campaign embracing the full media mix, my ideas and words will bring your story to life and set you apart.

Articles & Direct Marketing

If you have a great story to tell, you also need a great storyteller.

Direct mail, email and viral campaigns that build your business are my business. I can help you pull the triggers that make people buy.

Ads & Campaigns

From press to posters, radio to TV, I create ads and commercials that get noticed and make people react and respond.

Editing & Proofing

Having edited and proofed everything from J.P. Morgan’s monthly fund commentaries to several novels, I am highly experienced in polishing text until it shines. If you need copy that’s character perfect, not just word perfect, then let’s talk.

Web Copy

Your website is your shop window. Great copy is far more than window-dressing – it’s the key to staying ahead of your competitors.


In my 34 years as a copywriter, I’ve worked across every sector you can think of – from FMCG to IT, from cars to telecoms, from pharmaceuticals to housebuilding. However, I have even more extensive experience in a few key sectors, in which I’ve unlocked the potential of some of the biggest brands.

Whatever your sector, whatever your challenge, I can boost your brand – whether you require a single piece of communications or a global multimedia campaign. Get in touch today.

About Me

A full-time copywriter since the age of 19, I have worked for several high-profile agencies including J Walter Thompson and Michael Bungey DFS (Saatchi Group). For years I commuted into London from the south coast, but after getting made redundant in 2004 decided to change my lifestyle completely and move to the Isle of Man as a freelancer. Swapping crowded tube trains for vintage electric and steam trains with stunning coastal views was probably the best thing I ever did. The island’s stunning landscapes and rich culture have inspired me to produce some of the best work of my career.

Finely Honed Skills

Whether you need concepts for an advertising or multimedia campaign or simply words for a single mail pack, flyer, news story or recruitment ad, I can make it happen – and take your business to the next level

Copywriting Optimised for People and Machines
Headlines That Stop The Scroll and Get Attention
Overhauling of Existing Content Assets to Make Them Work

Contact Me

Telephone: 01624 614877

Mobile or WhatsApp: 07624 489257

Email: richard.falk@me.com

Skype: richardfalkiom

Send Me a Message

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